Earlier this year, Motiva hosted brand meetings with more than 20 New England wholesalers interested in marketing the 76 Brand at both new retail sites, as well as the rebranding of current locations. Through this supply agreement, Motiva has established a robust distribution network to this important region while creating significant opportunities to further grow the brand.
In addition to the terminalling agreement, which provides Global with a number of reciprocal supply points at Motiva terminals in the southeastern US, Global has entered into a branding agreement with Motiva to rebrand certain retail sites to the 76 Brand in 2018 with plans to continue expansion of the brand as part of Global’s growth strategy.
Along with the aggressive growth planned for the 76 Brand, Motiva also has begun discussions with key unbranded fuel customers in the New England market. The company will begin posting pricing at unbranded racks in June 2018 and bidding for contracted business later this summer.
